Veeral Shah, VP of Digital & E-Commerce Strategy & Operations

Veeral Shah

VP of Digital & E-Commerce Strategy & Operations, Campbell’s

Veeral was recently named VP, Digital & E-Commerce Strategy & Operations at Campbell’s and is responsible for developing enterprise digital prioritization, creating the strategic and annual digital & E-Commerce plans, and building the digital & E-Commerce foundation across functions.  For the last 18 months, he has served as the VP / GM, e-commerce Business Team.  In that role, Veeral led the enterprise strategy and execution around e-commerce.  He built the Campbell’s business by driving sales, enhancing marketing, and developing supply chain strategies for how the company will sell its portfolio of food online.

Prior to that role, Veeral was the VP of Customer Planning & Strategy where he lef trade marketing, customer development, category strategy, and sales operations in driving strategic direction for the sales organization. During his time at Campbell he has held other positions including Cirector of Customer Development and VP, Sales Growth Channels. He has influenced big initiatives including U.S. Retail Strategic Planning, development of a new performance based trade program, and commercialization of numerous products specific to Growth Channels. He has also led the planning process for U.S. Retail, Growth Channels, and Foodservice.

Prior to joining Campbell Soup in 2011, Veeral worked for Johnson & Johnson on the Brand Marketing team and Kellogg's where he worked in Sales and Category Management. 

Veeral received his Bachelor's degree from University of Michigan, his MBA from Northwestern University-Kellogg School of Management, and graduated the Food Executive Program at Cornell University.

Veeral was selected as one of Philadelphia Business Journal's 40 under 40 in 2018 and has served on the Executive Food Board of Directors at Public Citizens for Children & Youth and Langhorne Athletic Association.