Lenny Lebovich, Founder & CEO

Lenny Lebovich

Founder & CEO, Pre Brands

Lenny Lebovich is Founder and CEO of Pre Brands (www.eatpre.com), a premium “packaged fresh” consumer brand platform currently innovating in retail fresh beef, the single largest food category by dollar volume. As a reformed investment banker and securities analyst who helped strategically expand Chicago’s oldest meat company, launching the first USDA Organic-certified beef brand (Sommers Organic), he came to the realization that the fresh food industry can operate in the same way other consumer product companies do – led by consumer data, insights and trends. Within the beef industry, this has been nothing short of a revolution. Pre Brands has been recognized by leading industry publications, having been named a Top 25 Disruptor (Supermarket News), Category Captain (Progressive Grocer), and Editor’s Choice (Supermarket News). Built from the ground up, and venture capital-backed through multiple financing rounds, Pre Brands has become the fastest growing beef company in the US (Source: Nielsen Fresh Facts for 1/1/16 -12/31/17). Lenny is an alum of Indiana University’s Kelley School of Business, where he studied finance, real estate and economics.