VP, Private Brand Programs, Fairway Market
Jason Bidart is currently the Vice President of Private Brand Programs at Fairway Market and has worked over the last 7 months to strategically re-imagine and reposition Fairway Market’s private brands through innovation, supplier and category management, package design, brand development, and marketing. He joined Fairway Market in 2015 and has held Director and VP roles in Fresh Foods and Organic and Natural Grocery/Wellness.
Jason has worked in the grocery industry since he was 17 and prior to joining Fairway Market, gained experience at The Fresh Market and Earth Fare with various positions in store operations and category management across the produce, deli, bakery, and grocery departments. While his knack for data analytics has kept him in-tune with the ever-changing trends, Jason believes that tapping into emotions and building a personal connection are what ultimately drive innovation and creativity.
Jason lives in New York City and holds a B.A. in Economics from the University of Florida. He loves traveling the world and experiencing other cultures through people and food. He also enjoys running in Central Park with the non-profits Team for Kids and New York Road Runners.