Lisa Mathison, Head of Media

Lisa Mathison

Head of Media, Conagra Brands

Conagra Brands is a leading food company whose portfolio of brands includes iconic labels like Healthy Choice and Orville Redenbacher's, as well as emerging brands like Boomchickapop. We’ll hear from Conagra’s Head of Media about how she is collecting and leveraging data to engage customers with more meaningful, relevant marketing messages that persuade them to purchase Conagra products in stores. She’ll also discuss the tools he uses to measure the success of these initiatives.