VP, Brand, e.l.f. Beauty
Ms. Budhraja has served as the Vice President of Brand since July 2018. She previously served as the Vice President of Sales beginning October 2016, leading the company’s retail partnership with Walmart as well as other strategic accounts. Under her leadership, Ms. Budhraja has significantly expanded brand footprint, opened new points of distribution, and unlocked ways to leverage the Company’s strength in innovation to uniquely partner with retailers. Ms. Budhraja first joined the Company in January 2015 as the Director of Marketing, driving consumer engagement through social media and beauty influencers. Prior to joining e.l.f., Ms. Budhraja spent ten years at leading companies in the consumer products space, including American Express and The Clorox Company, with a primary focus in brand management and sales. She holds a B.S. from the Wharton School at the University of Pennsylvania and an M.B.A. from Stanford University.