Geoffrey McFarlane, Co-Founder & CEO

Geoffrey McFarlane

Co-Founder & CEO, Winc

A serial entrepreneur, Geoff’s versatile background has allowed him to be a successful founder, executive, and advisor for a wide variety of companies. He was founder and CEO of a restaurant and hotel group with seven locations and over 200 employees, where he fell in love with food and wine.  In 2008, Geoff purchased a struggling payments company, Banctek Solutions, and turned it around, growing to over 80 employees and exiting the business within 24 months.   

In mid-2011 Geoff co-Founded Winc to make the wine experience better.  Since then, Geoff has become the CEO and implemented the strategy for Winc to become a vertically integrated winery producing, branding, and marketing delicious wines at fantastic values.  Winc has grown to over 100 employees and is poised for high growth for years to come.  It has raised over $40MM in capital from top vc firms such as Bessemer Ventures.