Level 2 Sponsor
Adimo is a marketing tech company disrupting how the world’s biggest advertisers market their products. Since its launch in 2012, Adimo’s key objective has been to shake up the digital marketing industry by using technology to offer greater transparency and understanding of campaign performance to brands by providing a more convenient, frictionless and useful experience for consumers. To change the approach to digital marketing from a “speaking at” to “listening to and understanding the needs of consumers” - which is where the future successes for FMCG brands lies.
Adimo’s Add to Basket and Buy it Now technology allows shoppers coming across a brand’s digital marketing content - whether display, video, or editorial content such as recipes - to add products to their online supermarket shopping basket to be purchased the next time they do their weekly shop. All this is done directly through the content, offering a seamless experience for consumers by not forcing them to stop what they’re doing or leave the page. We are passionate about innovation and constantly look to new technological developments to see how we can enhance and improve our offering - from augmented reality, Internet of Things devices, voice recognition and beyond.