Ultimate Data, a division of Wiland
Level 2 Sponsor
Ultimate Data is a division of Wiland, Inc., a leader in intelligence-driven predictive marketing solutions. Ultimate Data provides advertisers with high-quality custom and on-demand digital audiences covering nearly every niche in the U.S. consumer economy, including CPG and grocery. Ultimate Audiences are deployable in all addressable digital channels to fuel success in programmatic advertising, and can also be delivered as high-response direct mail marketing segments. The Ultimate Database contains vast, detailed, transaction-level data on virtually every U.S. adult consumer, as well as behavioral and psychographic data and social media insights. Using the Wiland technology platform’s machine learning and other predictive modeling techniques, Ultimate Data offers CPG and grocery brands the precise audience targeting they need to optimize their multichannel marketing.