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Retailers have made huge progress using data to personalize promotions. Today’s retailers know more about their customers than ever before. But, delivering personalized promotions – cost-effectively at scale – remains a challenge:
- Email open rates continue to plummet;
- Direct mail is expensive;
- Digital is great, but a modest percentage of shoppers regularly engage with the retailer’s app, social media or website; and,
- The targeted banner ads and pre-roll video ads retailers buy are rarely clicked/viewed.
What is the one thing every customer who buys something gets? A receipt. There’s no better channel for low cost, mass personalization … but they’re dismissed if considered at all.
Ecrebo instantly turns retailers’ existing point-of-sale receipt printers into targeted marketing channels that produce graphically compelling, personalized messages and promotions. All with no POS integration, no new hardware, and full support for digital e-receipts.
Ecrebo is simple to install and works with every major POS system.
Sure, receipt marketing isn’t glamorous … but it works. Retailers in Europe have been successfully using Ecrebo for years. Now we’re bringing our magic to America. Let us show you how affordable and effective your receipts can be.